We Are The Northwest: Day One

It's often said that the people you spend time with says a lot about you. If that's true, then I'm very happy to associate myself with the smart, beautiful and strong women (and man) involved in the We Are The Northwest project. 

All photos by Jenna Bechtholt

All photos by Jenna Bechtholt

This project was created by photographer, Jenna Bechtholt (you may remember her photos from the Seattle Style Lab shoot), and my blogger bestie/creative extraordinaire, Allison Wagner of West Coast Aesthetic. On her blog, Allison explained what inspired the shoot: 

We Are the Northwest started as a creative idea Jenna and I bounced off one another that circled around this idea that the northwest is based on a lot of stereotypes and how we wanted to break out of the box by acknowledging the following:

1.  The landscape and yes, the weather – we wanted to address the stereotype that it is always super dark and gloomy and rainy here (Okay, yes, it rains here, but all the time? No.) I personally am very uninspired by creative work that portrays the northwest 100% of the time in this dark and moody way. I’ve seen it all before and it all looks the same to me. I find it unoriginal and cliché and not necessarily an accurate portrayal of this place I have called home for 24-years of my life. I get it, it’s all about creative interpretation and personal preference, but to me, there’s more to this place than this stereotype of every day = grey. For this project, we wanted to shed light (literally and figuratively) on the landscape that is the northwest in a lighter and brighter way we have yet to see portrayed.

2.  The people – lately, the northwest has been booming on a creative and entrepreneurial level, but it still feels like the talent and creativity here goes unnoticed. The people of the northwest are so talented and driven and are constantly pushing limits and defining individuality. People here are stylish – I SWEAR WE DO NOT JUST WEAR FLANNELS AND HIKING BOOTS. And people here are unique – we consist of varying career paths, ambitions, outlooks, backgrounds and cultures that make us, us.

3.  The talent – you don’t have to leave the northwest to find talented individuals that are a master of their craft. Every individual involved in this project (from the photographer, creative director/stylist, florist, videographer, hair/makeup artists and blogger/models/influencers) is northwest-based and this was mandatory.


Jenna shot A TON of gorgeous photos throughout our two-day shoot, so I'll be sharing this project over several blog posts. This introductory post covers day one of our shoot. Since there were so many photos to choose from, the ones below are just some of my favorites. To see the rest, check out everyone that was involved with the project. 

Creative Direction and Styling: Allison Wagner 
Photographer: Jenna Bechtholt
Videographer: Denver Nathan Miller
Bailey of Hot Dress Hot Mess
Ribicca of Amro Menor
Emma of Emma’s Edition
Florist: Thatch Floral
Makeup: Renee Bridal
Hair: Meghann Oliberos


Day two is coming soon!